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Among the Yoruba, trade and business are economic activities. Markets (ọjà) are sacred spaces where wealth, relationships, and destiny uncovered. Every trader desires that their goods attract customers and sell quickly, but competition can be intense. To gain advantage, Yoruba ancestors developed Ogun Aworo Itaja — a traditional medicine and spiritual preparation believed to attract customers, outshine competitors, and ensure consistent sales.This remedy was more than a charm; it was a complete system combining herbs, roots and chants. Yoruba belief has it that success in business is influenced not only by quality goods but also by unseen spiritual forces
For different years ago, this practice helped countless traders thrive in bustling markets when competition was fierce and wealth was tied to survival. Even today, many Yoruba business people acknowledge the potency of the medicine in attraction of their commerce.
Disclaimer
Yoruba Library and its Team will not be held liable for improper usage or any loss arising from improper use, wrong application, inability to find needed materials, or misinterpretation of this article. This article is provided strictly for guidance and educational purposes.
Symptoms that necessitate the need for Ogun Aworo Itaja
In Yoruba tradition, elders carefully observed signs that a trader’s goods were not selling well. These were considered indicators that Ogun Aworo Itaja might be needed:
• Goods remain unsold for days despite market activity.
• Competitors selling the same items make quicker sales.
• Customers visit the shop but leave without buying.
• Frequent spoilage of perishable goods before being sold.
• Restlessness or anxiety each market day.
• Sudden fear of going to the stall or market.
• Feeling of unseen resistance when customers approach.
• Fatigue or hopelessness despite efforts in selling.
How Our Forefathers Treated Ogun Aworo Itaja in the Past
When a trader faced slow or blocked sales, Yoruba elders followed structured remedies to restore success. These included:
• Herbal powders or washes sprinkled on goods to “open the way” for sales.
• Incense or smoke cleansing in the shop to chase away negative forces.
• Bathing with selected leaves believed to attract favor and remove misfortune.
• Sacred chants and incantations recited before opening the stall.
• Protective charms or amulets placed discreetly in the shop or tied to the trader’s body for continuous attraction.
Find below some of the potent herbs with potency in preparing Ogun Aworo Itaja:
1) Ewe Akoko
2) Ewe Odan
3) Ewe Oro Abebe
4) Ewe Akintola
5) Egbo Igi Ose
6) Egbo Sapo
7) Epo Obo
Have you heard of our Herb Dictionary? This contains names of Yoruba Leaf, Roots, Barks and more. Characteristics & Uses included with HD Pictures. Order below or download sample here
GET A-Z YORUBA HERBS PDF #3KThe Healing Process in Traditional Practice
When preparing Ogun Aworo Itaja, Yoruba elders followed a structured process to ensure its spiritual potency:
1) Collecting leaves, roots, or symbolic materials during favorable market days (Ọjọ́ Ọjà).
2) Cleansing and preparing the items with pure water or palm oil to remove negative energy.
3) Adding incantations (ọfọ̀) to spiritually “activate” the charm for attraction.
4) Applying the medicine to wares, shops, or stalls before market opening.
5) Supporting the charm with honesty, patience, and good customer relations.
Differences Between Yoruba and Modern Business Success Practices
While both Yoruba and modern systems seek to boost trade and sales, their approaches differ:
(i) Focus of attraction —
Yoruba remedies emphasize spiritual favor and ancestral blessing; modern business focuses on advertising, branding, and marketing.
(ii) Materials used —
Yoruba healers relied on roots, leaves, and chants; modern business uses posters, online ads, and promotions.
(iii) Approach to continuity —
Yoruba tradition demanded ritual renewal and personal discipline; modern systems rely on continuous capital investment.
Safety First: Important Contraindications and Considerations
a) Misuse for greed — Ogun Aworo Itaja was not meant for deceitful or fraudulent gain.
b) Spiritual balance — Improper rituals may invite negative consequences instead of blessings.
c) Source of materials — Items taken from polluted or spiritually defiled places weaken the charm.
Needed Materials (Leaves, Roots, Bark, etc.)
The medicinal approach for this requires careful selection of natural materials traditionally known to our elders. These are combined to ensure potency.
The instruction you will receive is the original account of our forefathers, preserved and tested over time. Many people have used them with testimonies of relief. Just ensure you follow the correct guidelines. Click Unlock Secret below
Application Process
The strength of Yoruba medicine depends on how materials are handled. Proper pounding, boiling, or steeping — done in the right way and at the right time — ensures the remedy remains potent. Click Unlock Secret below
Uses
The prepared remedy must be applied in the correct manner — whether for drinking, steaming, bathing, or chest rubbing — and taken in the right dosage for it to remain effective.
1) Some leaf required special utterances/chants before they can be effective. Where applicable, this will be stated in the PDF
2) The methods of getting the needed items like leaf, bark, roots by yourself is covered in the PDF
3) Saa bi Ologun ti wi, ki o le baa je... (Follow instructions for it to remain potent). You're getting a Real and Original account of our fore fathers.
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